Jan
11
2011

Our three resolutions

—Christian and Josey

Now that your hangover is finally starting to dissipate, it’s time to get serious about the resolutions you drunkenly mispelled into your iPhone notes app then accidently emailed to your boss, or sluredly proclaimed to your puking cell mate in the early hours of January 1st.

Judging by the photographic evidence friends and strangers have posted on Facebook, our twenty-ten was full of long, wild nights and crazy days. And we don’t remember much of it. In twenty-eleven we want to get back to basics and focus on life’s simplest pleasures. So we put together a few resolutions of our own. The trick to a successful resolution? Don’t determine to stop doing something altogether, but rather realize what’s missing from your life and vow its future inclusion. After all: We didn’t get to be the Alcohol Enthusiast by saying no to anything—and we don’t recommend you say no to anything, either.


With that in mind, here are few of our best intentions for the new year:

1. More daytime drinking

San Francisco is a terrible late-night town. I mean, last-call at 1:25– seriously?? But for all that our City lacks in wee-hours-before-dawn options, it makes up for in daytime drinking—and this year we aim to experience the best of it. Bloody Marys, afternoon bar beer pong, 4pm sliders—the works. The advantages to daytime drinking? There is far less urgency. You’re not there to unwind after a mind-fuck of a workweek or pursue wild (read: naked) shenanigans. Want to paint the town drunk in sweatpants and a marinara stained t-shirt? Whoa there, Sir Snobs-a-Lot—why’d you get so dressed up?! It’s a time to relax, engage, and enjoy the company of your companions—liquid, human, make-believe, or otherwise—in a more meaningful way. The daytime is also a great time to entertain with diminished fear of irate neighbors, which brings us to our next resolution…

2. Drink at home more

During the end of the last decade we saw the art of the cocktail blossom. Classics were revived and reinvented, contemporary concoctions were born. Now is a great time to be drinking, but we want to take it a step further. How best to appreciate an art form—to explore its supple grace, tease out its tender secrets—than to master it for one’s self? Hence, this year we resolve to make more complex cocktails at home. Sure, booze doesn’t really need to be mixed with anything for it fulfill its whispered promises. But we want to get to know our sweet mistress inside and out, in every position, and from every angle imaginable. And we want to share this exploration, this celebration of all our fair lady is capable of, with others. The art of mixology goes hand in hand with that of entertaining, and an Enthusiast should be versed in both. Whether it be Ramos Fizzes with Benedicts for brunch, or cocktail hour Torontos followed by wine and cheese, we want to learn and to push the limits.

Nonetheless, eventually the allure of home always grows tedious and a yearning to get out of one’s studio apartment and engage with the greater swelling seas of humanity inevitably sets in. But all drinking establishments are not created equal, and in the spirit of our other goals for 2011, we seek one type above the others…

3. Dive bars

What was once our bread and butter bar started in 2010 to take a backseat to pricier, cleaner establishments without 75-cent nudie pic vending machines in the bathroom. But clubs and cocktail temples lack the personal touch you can only get from dive bars. Maybe it’s the aspirational, grizzled regulars at the end of the counter (ideally playing dice), the cheap beer, the photos of local patrons holding fish adorning the walls, the dollars stuck to the ceiling from when the owner’s brother-in-law had a brief obsession with magic, or the cloying smell of cigarette smoke that will never fully dissipate no matter how many years it’s been since state law put the kibosh on it (although, to be fair, the best dive bars eschew the health department’s decree). Wherever the magic comes from, in the end (non-ironic) dive bars are the truest expression of how a town or neighborhood drinks. They offer a window into the soul of the community. And this year we resolve to be more active in our community. Meet our fellow neighborhood Enthusiasts. Go somewhere often enough that our drink’s poured and resting on the bar before we even belly up. You know—enjoy the simple things.

Cheers to a new year.

 
New year’s aftermath photo from Merrick Brown, flickr

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