There is some innate drive in people that motivates them to amass wide arrays of a particular items. A quick pass at collectors.org will reveal that if something exists, there are people who collect it. And alcohol ephemera is no exception.
We’ve already highlighted the temple of Spain’s most ardent Jack Daniel’s enthusiast. That is a perfect example of someone who’s love of a particular brand of booze goes beyond mere happy hour hobby and crosses over into fanaticism. Because it’s one thing to simply enjoy the gods’ nectar, and it’s entirely another to devote a fair amount of one’s time, resources and living space to the accumulation of product, containers, accouterment, apparatus, etc.
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