An Enthusiasts guide to cocktails: Negroni


I’ve had a love affair with the Negroni for a few months now. Hailing from Italy, this is the seminal drink involving Campari. The more popular legend has it that one day in 1919 Count Camillo Negroni, living and drinking in Florence, asked his bartender, Fosco Scarcelli, to give his usual Americano (Campari, sweet vermouth and soda water) a little extra kick. Fosco obligingly substituted gin for the soda, and an eternal classic was born. The less popular legend is that the French general Pascal Olivier Count de Negroni invented the drink “to aid digestion.”
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An Enthusiast’s guide to cocktails: the Bloody Mary


This is an excerpt from my post “Drinks with Walter,” first published on the Landor.com blog.

Besides being a socially acceptable way to imbibe in the morning, one of the beauties of the Bloody is that it can be customized easily to fit each drinker’s taste.

Drinkers in the states didn’t fill their glasses with vodka much until after the Cold War. During the late ’50s and ’60s, vodka became popular—mostly because of vodka cocktails. Businessmen, mistresses, and housewives alike sipped sweet Moscow Mules and tart Greyhounds—and calmed their hangovers with Bloody Marys. Read more »