Apr
05
2010

The museum of Jack Daniel’s

Have you ever had a good idea, only to find out that not only has someone already done it, they’ve taken it to a level you never even considered? Such was the case on our recent trip to Spain. We were heartily enjoying the varied nightlife of Barcelona and then Cadiz and I noticed that in every bar we went there was a distinct lack of bourbon. Not matter how nice the bar, how many different bottles they had on the wall, they only served Jim Beam and Jack Daniel’s (which, as we all know, is actually Tennessee whiskey, not bourbon). Despite this, I began to fall in love with the country and started scheming on moving to Spain.

Now we’ve always dreamed of opening a bar. Naturally, this lack of decent bourbon, rather than indicate to me that there was a lack of demand, strongly indicated that there was a lack of supply. I mean, there must be others like me, or at the very least, potential bourbon lovers who just hadn’t had the opportunity to experience what the beverage could truly achieve. So I got to talking about how we would move to Cadiz and open a bourbon bar to support ourselves. Dream come true.
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