Mar
06
2013

Drinking at the office: How I added to our arsenal of imbibing

—Otto

Zacapa tasting group shot

Cheers to drinking at work!

After a long hard day at work it’s nice to hit the bar for happy hour. But it’s even nicer, and more relaxing, to have the bar come to you!

That is the concept behind a new, 2013 initiative that I launched at my work, the San Francisco office of branding and design firm Landor. I call it Sip ‘n Learn™—and I think the name says it all.

It’s great to drop by the local bar with some co-workers and it’s nice to have occasional internal happy hours, but I wanted to offer a little more: a high-quality cocktail experience presented in a salon format. Read more »


Sep
08
2010

An Enthusiast’s guide to surviving a hurricane

—Dan

Having just been paid a visit by my new friend Earl, I thought I’d provide fellow Enthusiasts with some tips on how to best survive a hurricane.

First off, remember that a hurricane can leave you without power, communication, or transportation for days; so proper prior planning is necessary to prevent fear/boredom and keep you and yours safe and sound. These hurricanes, devastating as they can be, don’t often come out of nowhere and usually move plenty slow enough to ensure time to collect supplies and establish a communal location with fellow Enthusiasts to sit out the storm. In my experience, the local A.S.S. (Amagansett Seafood Store) club, hosted by a drunken Irishman, suffices quite adequately. Regardless of your shelter location, remember that you of course need to stock up on necessities: ice, pre-cooked food (jambalaya!), and most importantly, booze—and lots of it. Mixers aren’t a bad idea either, as you may want to keep your options for beverage concoctions open as the storm outside (and within) rages on.
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Jul
01
2010

My First Time

—Josey


For some of us, our first time tanked did come at what some bloggers refer to as “a disturbingly young age.” Maybe it was the disturbingness of that awkward stage that lead this Enthusiast to her first bottle, or maybe it was the feverish anticipation of fourteen years and freshman year and the thrill of the unknown. It was July and one of my best friends at the time had returned recently from France, arriving triumphantly at SFO, her suitcase brimming with legally-bought bottles. Five of us girls schemed a sleepover at the victor’s home, waiting for parents to doze off before breaking fifths of tequila and rum from under piles of tucked-away clothes in a bedroom closet.

Less experienced than my companions, I was especially eager to pull the small round limes from my backpack and salt my thumb’s webbing. “It burns,” they explained. “Drink it fast.” Salt taste, then sharp, wet scent as I raised her parents’ shotglass. Acrid effervescence met at mouth with sour. “Oh shit,” I thought to myself. “This is great.”

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May
19
2010

My First Time

—Christian

Everyone remembers the first time they got drunk (at least the fact that it happened, anyway). I’m not talking about the 13 years-old time you had a couple ounces of something with your friend in your room after your parents went to bed. I am talking about the first time you get bona-fide, rip-roaringly, falling-down drunk. For some people this doesn’t happen until freshman year of college, for others it comes at a disturbingly young age. I was more in the middle of the age spectrum when I first let my enthusiasm get the best of me.

It was actually a pretty epic experience, in retrospect. A family friend invited a bright eyed and bushy-tailed, 15 year-old version of yours truly to go with them on a chartered bus trip to a gig his band was playing out at Hampton Beach in New Hampshire. There was one “responsible” parent that came along with a bus full of underaged enthusiasts-in-training (although, to be fair, some of them already had full-blown enthusiasm issues), who, rather than being a draconian chaperone, ended up buying us booze after the show.
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